The people we aim to reach is anyone who enjoys cinema and TV which, to some extent, most people do. This is to highlight the stark contrast between how many people consume media and therefore generate wealth for studios, and how the artists who work on these shows and movies are mistreated and underpaid.
We also want animators themselves to see this, to become aware of the situation they might be in and hopefully to inspire many to demand more from studios. By making this information more available, animators could find it easier to connect with unions and eventually get more protections.
